A few months ago, I decided to hit the reset button on a2aCREATIVE.
If you’re following me on Instagram, you may have noticed that I recently did a complete overhaul of my branding. From my logo, to my colours, to my website and even my content, I’m starting all over again.
Simply put, the old a2aCREATIVE just wasn’t cutting it.
See, here’s the thing. When I first launched my business little more than a year ago, I had no idea what I was doing. Like so many newbie entrepreneurs, I was armed with a million-and-one great ideas and I had big dreams of becoming an overnight, one-stop-shop design agency. My enthusiasm was great but in hindsight, I was lacking one key piece of the puzzle: a strategy.
Now, I know I probably shouldn’t be telling you this but it’s the honest truth. I had no brand name, logo or website, let alone any indication of my target audience. I was drunkenly stumbling down the entrepreneurial path, mimicking what other brand designers and strategists were doing because, hey, they’ve got thousands of followers so they must be doing something right…right?
By using a do-what-everyone-else-is-doing-strategy, I set myself up for disaster. I cobbled together a few colours that although looked pretty, certainly didn’t scream, “I’m a creative agency!” I threw together a website in a matter of hours without giving any thought to user navigation or experience. I created a monthly newsletter and, without knowing what I would even talk about, I encouraged my Instagram followers and website visitors to subscribe. I figured everyone was my target audience (I can assure you, they’re not) and in an effort to meet all their needs, I launched a2aCREATIVE with five different service offerings (guys, please don’t ever do that).
I often tell clients that a brand without a strategy is nothing more than a great idea. And yet, there I was falling into the same trap. (Seriously, how many of us have been guilty of that?)
That’s why, a few months ago, I hit “reset” on a2aCREATIVE. It was time to step back and ask myself the very questions that I always put to clients at the beginning of a branding project.
If my brand were a person, what kind of personality would it have?
What’s the first thought that I want people to have when they think of my brand?
When people look at the visual components of my brand, how do I want them to feel?
What kind of clients do I want my brand to attract?
What three words do I want people to associate with my brand?
Although at face value these questions seem simple, I’m always amazed at the clarity that can be gained from their answers. By asking myself these five things, not only was I able to reset my brand but better yet, I was able to jumpstart it.
If your branding journey has been feeling like a disconnected and uphill battle, it may be time to hit reset and work with a brand strategist. Book a free 30-minute discovery call with me and let’s start jumpstarting.