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Services & Packages

How can I help?

I’m all about branding strategies that connect, convert and most importantly, work. Stop overlooking the importance of an effective brand strategy. Let’s take your brand to the next level.

Services

How I can help

I’m all about branding strategies that connect, convert and most importantly, work. Stop overlooking the importance of an effective brand strategy. Let’s take your brand to the next level.

Brand Strategy and Design Starter Pack

Est. project length: 6-8 weeks

Do you have all the passion and ambition of a successful business owner but lack the brand strategy? Then this service is for you! My brand strategy service is tailored to entrepreneurs and creatives who are in the initial stage of their brand development. This service is designed for those who have a clear vision for their business but lack an effective brand strategy to help bring their goals to life.

What you can expect:

  • One-on-one discovery session
  • Brand questionnaire
  • Exploration and visioning exercise
  • Positioning statement
  • Brand values
  • Target audience personas
  • Logo design
  • Brand colour palette
  • Brand fonts
  • Custom brand guide

Common Q’s about this package

FYI, I have more commonly asked questions here.

How will this package help me develop my brand?

I created this package with the specific goal to give entrepreneurs and small businesses the building blocks that they need for branding success. The Brand Strategy and Design Starter Pack uses discovery, creative  exploration and ideation to clearly define brands and their value. Business owners who book this service gain clear understanding of their brand and the communication and content needed to connect to their target audience.

What's an audience persona?

Audience personas (also known as buyer or marketing personas) help to identify a business’ ideal customer. By understanding their demographic, behavioural trends, pain points and goals, brands are able to create the right content to target their ideal client.

What should I expect from the discovery session?

The discovery session is an opportunity for us to connect and determine if the project is a good fit for us both. During the session (which usually runs about 30 minutes), you’ll have the chance to tell me about yourself, your business and your branding needs. If the project is a good fit, at a high level we’ll discuss project costs and timelines, as well as next steps.

What's a brand guide?

A brand guide (also known as a visual identity guide or brand guidelines) is a book of “rules” that outline how your brand is presented and communicated. Brand guides are key to ensuring that your marketing and content remains consistent.

Zandile Chiwanza

“Adrienne quickly understood the direction I wanted to go in and what I was looking to achieve with my website. She’s organized, efficient and very receptive to feedback. She’s also very respectful of your time, which is a huge plus for me. I would highly recommend her to everyone.”

Zandile Chiwanza

Freelance personal finance writer

Brand Strategy and Design 2.0

Est. project length: 8-10 weeks

The Brand Strategy + Design 2.0 package is designed for small businesses and brands that are undergoing a period of growth or transition. Ideal clients have a pre-existing brand strategy in place as well as a visual identity but are in need of a refresh to align with new business goals, objectives and target audiences.

What you can expect:

  • One-on-one discovery session
  • Brand questionnaire
  • In-depth strategy brainstorm and ideation session
  • Brand audit
  • Key stakeholder survey
  • Visual identity refresh
  • Brand persona, messaging and target audience persona refresh
  • Custom brand guide

Common Q’s about this package

FYI, I have more commonly asked questions here.

How is this package different from the Brand Strategy and Design Starter Pack?

This service takes the Brand Strategy and Design Starter Pack a step further in that it includes an audit of the existing brand, marketing materials and surveys with key stakeholder groups.

Is the brainstorm and ideation session held in-person?

All sessions and meetings, including the brainstorm and ideation, are held either virtually or over hte phone.

What's included in the brand audit?

The brand audit is an in-depth review of your existing branding and marketing materials, including your website analytics, social media insights and mailing list(s). The goal of the audit is to evaluate your current brand strategy against your goals and to better understand your brand’s position in the market.  

Custom quote?

No problem.

Why limit your vision to the confines of a package? I’m happy to offer my services at an hourly rate, if needed. For more details on custom quotes and pricing, please fill out my contact form with more details.

WordPress Website Design and Development

Est. project length: 12-16 weeks

So, you’ve already invested in your brand strategy and bolstered your social media with branded content. Your business is generating interest but you have nowhere to drive prospective leads. Despite building an incredible brand on Instagram, your business isn’t scaling.

Does this sound like you? If yes, then this service is for you!

What you can expect:

  • Collaborative Pinterest mood board for inspiration and creative direction
  • WordPress CMS installation
  • Sitemap
  • Design composites
  • Responsive website design
  • Search engine optimization using a plugin-based solution
  • Hosting setup assistance
  • Domain assistance and DNS pointing
  • Google Analytics and Search Console setup
  • One-on-one WordPress training based on your specific website

Common Q’s about this package

FYI, I have more commonly asked questions here.

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What is responsive website design?

Responsive website design ensures that your site automatically adjusts and adapts to different screen sizes (and looks good, of course!).

What is search engine optimization?

Search engine optimization, or SEO, is the process of improving your website content to make it more visible in relevant searches. Essentially, SEO helps to get more eyes on your website and in turn, attract prospective leads. 

What should I expect from the training session?

The training session* is an in-depth walkthrough of your website and its various components. The session will cover everything from logging in to your website, to creating, modifying and publishing content. The training session is designed to give you a well-rounded understanding of your website so that you can manage and maintain it with ease.

*The length of the session will depend on the size and complexity of your website. 

Frequently Asked Questions

Have a question that’s not answered here?  Send an email to hello@a2acreative.ca and I’m happy to chat.

What types of clients do you typically work with?

My services are geared towards entrepreneurs, creatives and small businesses (teams of no more than three people). I work primarily with brands that are either in their infancy stages or in a period of transition (redesign, rebrand, etc.). The clients that I work with have a clear vision for their business but are in need a brand designer that can identify current gaps in their branding and provide custom solutions to effectively achieve their pre-determined business goals.

What is your typical process for website design projects?

My process for website design projects can vary depending on clients’ specific needs however, generally speaking and at a high level, I use a four-step approach which involves an in-depth discovery and kickoff session (step 1) followed by a design phase (step 2). Once the designs have been approved, development of the website begins (step 3). Website development usually takes a few weeks and during this time, clients are focused on finalizing their content and images, which are provided to me by a mutually agreed upon deadline.

Once the site has been built and all content and media have been uploaded, clients are given an opportunity to review and test the site prior to launch. As a final step, once the site is launched, clients are given one-on-one training so that they are able to maintain and manage the website on their own.

If you have questions about this process or would like to know more, please contact me.

Does my content need to be written before you can design my website?

Although you don’t need to have finalized content, you should have a clear idea of what types of content you would like to have on your website (pages, forms, features, sections, etc.). At the start of every website design project, a good portion of the discovery phase is spent identifying these content types so that you and I are on the same page before any design or development begins.

Do you offer website hosting or maintenance services?

At this time, I do not offer website hosting or maintenance services.

At the beginning of every website project, I provide clients with hosting recommendations based on their current website needs. I am able to assist with the account setup but ultimately, it is the client’s responsibility to complete the registration process and maintain their account.

To ensure that clients are able to manage their website on their own post-launch, at the completion of the project, I offer an in-depth complimentary training session.

My goal is to develop long-standing relationships with my clients and so, in the event that there is a desire for further website development after launch, I’m always happy to explore these needs as part of a new project.

I don’t currently have a visual identity for my brand. Can you still design and build my website?

In order for me to design your website, you will need to have a basic visual identity for your brand in place. At minimum, you should have a logo (with the original design file), brand colours and font(s). These elements will help to ensure that your website is designed as a natural extension of your current brand.

If you don’t currently have a visual identity, my Brand Strategy + Design Starter Pack may be just what you need. Contact me for more details.

Are your project timelines flexible?

The length of every project varies depending on the scope of work and client’s specific needs. That said, for website design and development, projects usually take anywhere from 12-16 weeks, while brand strategy projects can require up to eight weeks. For a more accurate timeline, please contact me.

Do you offer search engine optimization (SEO) services?

I don’t provide dedicated search engine optimization (SEO) services however, I do install and configure premium plugins such as Rank Math and Yoast on all my websites to help boost search results. If you are interested in dedicated SEO services, I am happy to provide recommendations.

Do you only build WordPress websites?

Yes, that’s right! I believe that rather than trying to be a wizard in multiple content management systems, the best way to help my clients is to be an expert in just one — and that’s WordPress.

Do you offer content writing services?

At this time I am not offering any content writing services. That being said, if needed, I am more than happy to provide a referral.

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